Stories

 

Tribeca, New York, USA

Vipp Studio NYC

 

While the world has been quiet, Vipp has made a lot of noise in a classic cast-iron building in Manhattan. After a year of gut-renovation, a 350 square-meter TriBeCa loft in a former factory dating back to 1883 now unveils itself as Vipp’s stateside domicile. The space doubles as showroom and private home of Sofie Christensen Egelund, 3rd generation Vipp-owner and her husband Frank Christensen Egelund, their two kids, and a Golden Retriever.

While the world has been quiet, Vipp has made a lot of noise in a classic cast-iron building in Manhattan. After a year of gut-renovation, a 350 square-meter TriBeCa loft in a former factory dating back to 1883 now unveils itself as Vipp’s stateside domicile. The space doubles as showroom and private home of Sofie Christensen Egelund, 3rd generation Vipp-owner and her husband Frank Christensen Egelund, their two kids, and a Golden Retriever.

Meet Sofie and Frank

The homey vibe of Vipp’s new showroom, titled Vipp Studio NYC, stems from the fact that it is an actual home. The couple has perfected the art of balancing home and work since their move to Manhattan in 2014. Seven years ago, Sofie and Frank crossed the Atlantic from Copenhagen to New York. They brought with them the Vipp kitchen. The purpose of resettling in the United States was to share Vipp's refined design portfolio and now iconic modular kitchen system.

 

After seven years of welcoming clients to their first TriBeCa outpost in Murray Street, the couple fell in love with a 5th floor apartment on Lispenard Street. Upgrading in size to a showroom that could house the entire Vipp furniture collection and showcase the entirety of the Vipp kitchen system, the couple took on interior decoration themselves. Raëd Abillama Architects pitched in on aesthetic elements like millwork and bathroom, and the custom joinery was crafted in Beirut by Elie Chaker.

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The Kitchen – occupies the heart of the studio where 4-meter-tall ceilings, 45 cm wide solid Heart Oak planks from Dinesen and plenty of light from repeated vitrines surround the Vipp steel kitchen. The modular kitchen unfolds in a large island with cooking hood and a version with bar seating accompanied by a backdrop of tall modules and Vipp’s open rack system.

 

The Kitchen – occupies the heart of the studio where 4-meter-tall ceilings, 45 cm wide solid Heart Oak planks from Dinesen and plenty of light from repeated vitrines surround the Vipp steel kitchen. The modular kitchen unfolds in a large island with cooking hood and a version with bar seating accompanied by a backdrop of tall modules and Vipp’s open rack system.

 

The Living Room – A glossy ceiling mirroring the floor to ceiling windows simulates a double height in the living room. The room reveals a series of custom Vipp designs not yet in production. “The etiquette of laboratory adds to the showroom/home-hybrid. We like to test and explore new materials and see how it reimagines our Vipp products”, explains Sofie.

 

The Living Room – A glossy ceiling mirroring the floor to ceiling windows simulates a double height in the living room. The room reveals a series of custom Vipp designs not yet in production. “The etiquette of laboratory adds to the showroom/home-hybrid. We like to test and explore new materials and see how it reimagines our Vipp products”, explains Sofie.

"When you see a droduct in its natural setting, it comes alive"

 

FRANK CHRISTENSEN EGELUND, PRESIDENT OF VIPP USA LLC.

"When you see a droduct in its natural setting, it comes alive"

 

FRANK CHRISTENSEN EGELUND, PRESIDENT OF VIPP USA LLC.

 

The Art – Installed throughout the studio, alongside an expansive array of Vipp pieces, are selections from the couple’s collection of Scandinavian art and chairs, honoring the family’s aesthetic heritage which goes back to the founding of the firm in the 1930s in Denmark.

 

The Art – Installed throughout the studio, alongside an expansive array of Vipp pieces, are selections from the couple’s collection of Scandinavian art and chairs, honoring the family’s aesthetic heritage which goes back to the founding of the firm in the 1930s in Denmark.

The Building

A classic cast-iron building from 1883 now houses Vipp's new stateside domicile. Throughout the apartment, 17 huge windows overlooking SoHo to one side and TriBeCa on the opposite side guarantees a constant influx of light illuminating the diverse palette of textures.

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Bathroom Bliss – A white Vipp bathroom module matches the spotlights and mirror. 

 

Bathroom Bliss – A white Vipp bathroom module matches the spotlights and mirror. 

Home is where the art is
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